following this week’s closer look at the Pharrell Williams x adidas Sichona Hu “Blue”, the singer-songwriter is back to tease yet another collection of fine goods. This newest collection arrives under Billionaires young boys Club’s ICECREAM label and sports a variety of winter-friendly pieces.
Shot with the neutral backdrop of Japan’s streets, this newest lookbook highlights an comprehensive collection of fresh goods with a particular focus on fleeced styles. across the photos, we see various uses of fleece all adorned with various and colourful hues. The silhouettes mostly sport stitched ICECREAM signatures on the rear, with certain pieces also featuring frontal pockets and an range of badges.
Image through Icecream
Elsewhere in the collection, we see a selection of hoodies, sweats, long sleeves and T-Shirts, all of which flaunt a number of graphic logo designs and colourful motifs. Quilted light down jackets round of the collection and feature a “Let’s have SOME ICECREAM” signature embroidered on the rear.
Image through Icecream
In general, the collection utilises a range of colours to make up a tasteful Autumnal-styled palette. The full collection is set to drop in the coming weeks so make sure you keep your eyes peeled for this one! In related news, take a first look at the BBC Ice cream x adidas NMD Hu “Running Dog” pack.
Image through Icecream